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Picci was founded 35 years ago in Florence, Italy by Paola Cherubini; whose beautiful designs and eye for detail have helped Picci become a leader in Italian baby bedding. Since its’ inception, Paola has guided Picci with her amazing creative talents, an unceasing demand for the highest quality, all natural fabrics manufactured with expert Italian workmanship.
Paola’s collections, which began with just a few accessories, now cover a wide range of items for baby’s world. Today, Paola is joined by her husband Mario, son Francesco and daughter Diletta as together they continue to design and construct what is among the most beautiful baby bedding in the world.
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